Not too long ago, having one’s picture taken was not an everyday occurrence. Camera-phones were still new and photographs were grainy, low-resonance images, and digital cameras didn’t fit in jeans pockets. Facebook, Flickr, and Instagram had yet to be invented. Today, many of us have become more or less comfortable in front of a camera. As such, video essays have become a more common part of MBA applications, and are now considered as fairly straightforward.
The MBA video essay requirement is the current trend and brings together the aspects of live interviews and written essays with the added pressure of time constraints, technology concerns and the most challenging of all, a complete lack of facial cues and real-time feedback. In the video interview, you have no idea if your response resonates with the audience. There is no opportunity to see if your interviewer’s eyes are glazing over and you are on the wrong track or if his/her eyes are lighting up and you have found a point of connection.
However, as with any challenge comes opportunities; it can give the candidate another medium to express themselves. The key to successfully managing the video essay is to PRACTICE. Tape yourself responding to questions. MBA programs that use video essays have sample questions on their website. Other questions that you can use to practice are:
- How would your teammates describe you?
- Who has had the greatest impact on you and why?
- What is your favorite book and why?
- If you have a day to do whatever you want, what would it be and why?
- What are you most passionate about?
- Why are you a great fit for this school?
Practice responding to questions is critical. As you practice, make sure that no sound can be heard other than your responses. Try to sound as natural as possible, and your non-verbal expressions should be consistent with what you would expect of yourself in a live interview. Finally, make sure that your responses are consistent with the narrative in your MBA application, connecting them with the wider themes explored in the essays.
Show your recording to someone you can trust and who understands the application process. Ask them for honest feedback and try to fine-tune your responses with every iteration.