ESADE MBA Master Class Even the best Inventions need to be SOLD 大阪10/21 東京10/22開催

ESADE の教授による模擬授業(Master class)のお知らせです。クラスの様子を知る絶好の機会です。

Visiting Professor Ken Morse and Dean Jonathan Wareham will share their perspectives on the role of ICT in sales and how ESADE uniquely prepares our MBAs to become world class players in this important field.

We all know many examples of companies with the best technologies and products who were handily defeated by companies with inferior technology but a better sales force:
Microsoft vs. Apple (in the early years)
VHS vs. Betamax
Oracle vs. Sybase
The list goes on . . .

At ESADE Business School, we know that SALES and SALES FORCE MANAGEMENT is a Critical Success Factor enabling young and established companies to achieve sustainable global growth. We know that Innovation = Invention X Commercialization: even the best breakthrough inventions need to be reduced to practice, secure beachhead customers, be sold broadly, and eventually, the goal is to become a global standard. When we add ICT to the equation, new challenges emerge, as information management is incorporated into the overall corporate strategy.

Friday, 21st October, 7pm
ANA Crowne Plaza 1-3-1,
Dojimahama, Kita-Ku
Osaka 530-0004

Saturday, 22nd October, 2pm
The Yomiuri Shimbun News Lab
The Yomiuri Shimbun Building 3F
1-7-1 Otemachi, Chiyoda-ku, Tokyo

To register