【11月18日（水）17時～18時30分 日本時間】
The Ultimate play-off? Sport vs. Covid-19
※アジア地域のスペイン商工会議所と共催
Real Madridでのマーケティング経験もあるマーケティング・スポーツマネジメントのFernandez-Cantelli教授による模擬授業です。
We would love for you to join for our on-line Master Class ‘The ultimate play-off: Sport vs. Covid-19’ by IE Professor Eduardo Fernández-Cantelli.
The sport market is facing times of change. The effects on the Covid-19 in sport properties have a direct impact not only on revenue but also in the way in which those are managed and structured. We will start this session with the discussion of two approaches that guide the structure of sport franchises. Then, a framework that explains the professional sport ecosystem will be presented and discussed. The next element of analysis will be the importance of fan engagement which will be evaluated using the South Korean market as an example.
Finally, we will debate on the challenges that sport managers face in the near-future and how sport properties should prepare.
ご参加をお待ちしております！
ご登録： https://www.eventbrite.com.au/e/ie-masterclass-the-ultimate-play-off-sport-vs-covid-19-tickets-127444771743
IE Business Schoolについて
スペイン・マドリード発、起業家精神で世界最高峰としての評価を得ているスクール。70年代に若い起業家集団がローンチ。ベンチャー気質のカルチャーで、常に最先端のビジネスのエッセンスを教室に迅速に取り入れ、世界で初めてアントレプレナーシップをMBAに必須科目として導入。